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Data For You Inc. Online and Offline Privacy Policy
Data For You is the leading provider of business
and consumer information products, database marketing services, data processing
services and sales and marketing solutions. Content is the essential ingredient
in every marketing program, and Data For You has the most comprehensive
data in the industry, and is the only company to own a proprietary database
of 210 million consumers and 14 million businesses. The Data For You
database powers the directory services of the top Internet traffic-generating
sites. Nearly 4 million customers use Data For You's products
and services to find new customers, grow their sales, and for other direct telemarketing,
customer analysis and credit reference purposes.
Data For You recognizes the privacy interests
of the businesses and consumers on which it collects information and has implemented
comprehensive and formal data protection policies which balance privacy expectations
with the legitimate business need of our customers.
Data Compilation
The information compiled by Data For You incorporates
several data elements for businesses and consumers. The information is acquired
from reliable sources and Data For You takes great care through
specific quality control procedures to verify and maintain the accuracy of the
information.
Security
Data For You uses several security systems
and procedures to safeguard the information, ensuring the data is accessed only
by authorized individuals for legitimate business needs. Data For You
will not transmit or sell the compiled information to third parties without
obtaining a written or electronic agreement that defines the rights and responsibilities
with respect to the data. Further, Data For You will review
our customer's use of the data to ensure sensitive data is being handled in
accordance with required protections, and that this information is not used
for deceptive, misleading, distasteful, or suspicious purposes.
Compliance
Data For You complies with all applicable
federal and state laws concerning data privacy, as well as best practices and
procedures and guidelines established by industry groups of which the company
is a contributing member, including the Direct Marketing Association (DMA).
Data For You maintains agreements with its customers containing
strict controls on the data as required by the applicable laws and industry
standards. The company also encourages its customers that are not members of
the DMA or other applicable industry groups to comply with the standards and
guidelines established by those groups.
Communication, Access, and Correction
Upon a reasonable request, Data For You will
explain to businesses and consumers the nature and types of sources used to
compile the data. Data For You maintains procedures by which
businesses can request corrections for any incorrect data, as well as request
any business or consumer information be suppressed from compiled lists which
are marketed to Data For You customers. Requests for information
or access can be made in writing to Data For You, Inc.,
Attn: Content Feedback, 5711 South 86th Circle P.O. Box 27347 Omaha, NE 68127
USA.
Privacy
Data For You Inc. has created
this privacy statement in order to demonstrate our firm commitment to privacy.
Data For You Inc. believes that concern for
everyone's privacy is a basis for sound business practices within direct marketing
and other arenas. This statement is intended to apply to all visitors of web
sites owned and operated by Data For You Inc.
If you have any questions after reading this privacy statement, you may contact
us at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
.
Collection of Information
Data For You Inc. does not collect personally
identifiable information about visitors except when visitors specifically provide
such information on a voluntary basis. For example, such personally identifiable
information may be gathered from the registration process for subscription sites
or services and in connection with content submissions, community postings (e.g.,
chat and bulletin boards), suggestions, and transactional areas. Such information
may be used by Data For You Inc. for the following
purposes: contacting a subscriber regarding account status, changes to the subscriber
agreement, special discounts, promotions, products offered and other matters
relevant to the underlying service and/or the information collected.
Data For You Inc. values
opinions and comments from visitors, so we occasionally conduct online surveys.
These surveys are entirely optional for all visitors. Most frequently, the information
is aggregated and used to make improvements to Data For You
Inc. web sites and to develop appealing content, features and
promotions for visitors. Survey participants are anonymous unless otherwise
stated in the survey. Data For You Inc. reserves
the right to perform statistical analyses of visitor's behavior and characteristics.
In order to measure interest in and use of the various areas of the site and
to inform advertisers of such information as well as the number of visitors
that have been exposed to or clicked on their advertising banners. Data
For You Inc. will provide only aggregated data from
these analyses to third parties. Also, visitors should be aware that Data
For You Inc. may sometimes permit third parties to
offer subscription and/or registration-based services through an Data
For You Inc. web site.
Data For You Inc. is not
responsible for any actions or policies of such third parties and visitors should
check the applicable privacy policy of such party when providing personally
identifiable information. Visitors should be aware that when they voluntarily
disclose personally identifiable information (e.g., user name, e-mail address)
on the bulletin boards or in the chat areas of Data For You
Inc. sites, that information, along with any substantive information
disclosed in the visitor's communication, can be collected, correlated and used
by third parties. This information may result in unsolicited messages from other
posters or third parties. Such activities are beyond the control of Data
For You Inc.
Cookies, etc.
Visitors also should be aware that non-personal information
(for example, domain names or e-mail and IP addresses) and data may be automatically
collected through the standard operation of Data For You Inc.'s
internet servers or at Data For You Inc.'s
discretion through the use of "cookies." "Cookies" are small
text files a web site can use to recognize repeat visitors, facilitate a visitor's
ongoing access to and use of the site, track usage behavior and compile aggregate
data that will allow content improvements and targeted advertising. Cookies
are not programs that come onto a visitor's system and damage files. Generally,
cookies work by assigning a unique number to the visitor that has no meaning
outside the assigning site. Visitors to Data For You Inc.
web sites should be aware that Data For You Inc.
cannot control the use of cookies, or the non-personal information collected
through the cookies by advertisers or third parties hosting data for Data
For You Inc. If a visitor does not want information
collected through the use of cookies, there is a simple procedure in most browsers
that allows the visitor to deny or accept the cookie feature. However, visitors
should note that cookies may be necessary to provide them with certain features
(e.g., customized delivery of information) available on the Data For
You Inc. web sites.
Opt Out Policy
Upon a visitor's request, Data For You Inc.
will:
# allow any visitor to "opt out" of further promotional contacts;
# use reasonable efforts to allow visitors to update/correct personal information
previously submitted which he/she states is erroneous to the extent such activities
will not compromise privacy or security interests;
# and initiate reasonable efforts to functionally delete the visitor and his/her
personal information from its database. Visitors should be aware that it might
be impossible to completely delete erroneous information or a visitor's personal
information without some residual information remaining in its database because
of backups and records of deletions.
Security
Data For You Inc. is responsible
for the security of personal information provided by visitors. Strict measures
will be taken to assure against unauthorized access, alteration, or dissemination
of personal information.
Disclosure of Information
Data For You Inc. may disclose
visitor information if requested or required to by law, court order, or government
or law enforcement authority. In addition, Data For You Inc.
may in its sole discretion disclose visitor information if it believes in good
faith that disclosure is otherwise necessary or advisable for any reason including
without limitation rights or properties of Data For You Inc.
or any third party.
Changes
Data For You Inc. reserves
the right to change this privacy statement at anytime upon providing notification
to visitors. This privacy statement and the policies outlined herein are not
intended to and do not create any contractual or other legal rights in or on
behalf of any other person or entity.
A notice will be posted on Data For You's
web page www.dataforyou.net.
EFFECTIVE DATE: May 1, 2005
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