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What E-Marketing is
 An e-Marketing campaign is a promotional campaign that takes place through the Internet but not for this reason it is a campaign only suitable for Internet products, indeed. It's a common mistake thinking that the internet is only suitable to those who strictly work with services dedicated to the web, as a matter of fact, internet is the most powerful and revolutionary tool that allows you to eliminate geographical boundaries and to overcome the barriers imposed by different languages.
Companies of any sizes wishing to promote a product should bear very important costs in order to cover the whole Italian territory with their own advertising whether through the biggest media channels or mailing a target paper. In addition to the certainly very high cost od developping a traditional campaign, a significant problem is caused by the impossibility of having a direct control on the result of the campaign becauseestimating the actual result of such kind of campaign is not so easy. Benefits The advantages of a well organized E-Marketing campaign are two: - Low cost: because it is guaranteed that the cost for equal coverage of contacts is also lower than 90%, compared to a classical mediatic campaign and it is also possible to reach the interested people according to a much more direct and less induced way, as you send a clear information of commercial nature.
- Monitoring of results: there is full control of the results obtained from the campaign divided into several reports indicating the number of actual contacts, the number of visits to your Company website coming from these contacts, the number of direct requests both via telephone and email deriving from the campaign. All these data allow to optimize the sale strategies and to plan strategies for the future in a much more concrete and tangible way than the classical methods.
- Quality / Price Report: it has a cost/performance report which is superior to any other direct marketing tool, it especially has a response percentage that can vary from 5 to 15% compared to the 1-3% of the traditional methods.
In addition to these data it is important to remind the huge development E- marketing market is having and will have more and more both considered as a commercial window for the products of a Company and as ia direct sale of the goods through the Web. At a European level, during the last years, we are registering an important growning rate of this market and more and more Companies care to be on the Web with their products and services. The Marketing Plan A campaign is structured studying the need of the customer and, according to the requests of the same, proposals are generated basing on our experience in this field. Finally everything is handled by our software that was developed specifically for the mailing service in full compliance with the rules on pr The steps for creating an effective E-Marketing campaign are the following ones: - The first step is the creation of a list of the potential clients according to the Geographical Area and the Field of interest.
- The texts of the e mail messages and, if necessary, the web pages, are created according to the product and to the result you wish to get. More than this, if they should miss, it is possible to arrange all the indispensible tools that the web site of any Companies must have to optimize the communication with its clients.
- Eventually what above described is maged by our software which was especially developped to the mailing service, in full compliance with the rules on privacy (Law 675/95) and the rules about "netiquette" about the correct use of the Network software. The software not only allows the management of the contacts, that's to say setting the maximum number of sending attempts, the frequency of the sending, the management of the answers, and providing a real-time deleting of the recipients who should require it. During the service the database is constantly updated with the new addresses, corresponding to the segmentation request from the customer and cleaned by the recipients who have required its removal.
- Customers also receive the Reports of the campaigns in order to have the full control on the execution of the same.
The Results
 The results of the E-Marketing campaigns are the most quantificable and tangible since the outcome of a campaign is generally calculated within a maximum of 6 months but with the highest percentage of return referring to the first month since it uses tools of easy and fast accessibility. In order to obtain the best image of a Company spread all over the world, it should have a web site whose graphic style would reflect the colours of its logo and that would transmit an actual image of positivity and professionality. The return of the E-Marketing campaign is immediately monitored through the web since it is easily controlled if access to the web site has been generated by the campaign directly. It's also important to go on following the contacts through some regular offers, monitorating the development of the results this way. Our prices Our offers for the e-Marketing campaign are different depending on the type of service you want to access to and the quantity of contacts for each campaign. Campaign Base - Customer Loyalty
A Base Campaign is a Marketing operation made towards your customer list. This means that you will supply us the following details: a list of customers to which a message previously set by you would be sent, an e-mail address only used for sending and for replying. Wewiil take care about sending the email messages . The Base Campaign is useful in case of management of large newsletters and it is able to make you free from the hard work of managing the contacts. The Base Campaign aims at the customer loyalty by promoting the activity. Campaign Standard - Customer Acquisition A Standard Campaign is a marketing operation created to contact and acquire new customers. According to your geographic choices or commercial category we will contact Companies and individuals in order to let you know and ask directly if they are interested in your products and/or services. You will receive in your e-mail directly the complete data about those who wish to receive more information about your products and/or services. The Base Campaign aims at the acquiring of new customers by promoting the activity. Advanced Campaign - Customer Acquisition and Loyalty An Advanced Campaign is a marketing operation created to contact and acquire new customers and the creation of an archive for the new contacts. According to your geographic choices or commercial category we will contact Companies and individuals in order to let you know and ask directly if they are interested in your products and/or services. You will receive in your e-mail directly the complete data about those who wish to receive more information about your products and/or services. More than this, we'll supply to you the complete archive containing the data of all the contacts corresponding to the research criteria shown by the Campaign. The Advanced Campaign aims at the acquiring of new customers by promoting the activity and at the creation of an archive for the new contacts.
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